Engagement rates are the currency of the social networks marketing market.
Sure, vanity metrics like followers and impressions count for something. However engagement metrics like the variety of likes and comments offer your social networks performance point of view.
That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to gauge a social campaign’s return on investment. However there are a couple of different ways to compute it.
Keep checking out for more information about social networks engagement rates– and utilize our complimentary engagement rate calculator to discover how well your accounts are doing.
Bonus offer: Utilize our free engagement rate calculator to learn your engagement rate 4 methods fast. Determine it on a post-by-post basis or for a whole project– for any social media.
What is engagement rate?
Engagement rate is a social networks marketing metric that measures the amount of interaction a piece of material (or a project, or a whole account) gets compared to reach or fans or audience size.
When it concerns social networks analytics, follower growth is necessary, but it doesn’t imply a lot if your audience does not appreciate the material you post. You require comments, shares, likes and other actions that prove your material is resonating with the people who see it.
What else counts as engagement? You may choose to include all or some of these metrics when determining your engagement rate:
- direct messages
- discusses (tagged or untagged)
- profile visits
- quote tweets
- link clicks
- sticker taps (Buy Instagram Verified Stories)
- “Get Directions” (Buy Instagram Verified account just)
- usage of branded hashtags
Free engagement rate calculator
Are you prepared to determine your engagement rate? Our free engagement rate calculator will assist.
Utilize the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to start completing the fields.
To compute the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of numerous posts, input the total variety of posts in No. of Posts.
6 engagement rate formulas
These are the most common formulas you’ll need to determine engagement rates on social media.
1. Engagement rate by reach (ERR): most common
This formula is the most typical way to calculate engagement with social networks material.
ERR measures the percentage of people who picked to engage with your content after seeing it.
Utilize the first formula for a single post, and the second one to calculate the average rate throughout multiple posts.
- ERR = total variety of engagements per post/ reach per post * 100
To determine the average, build up the all the ERRs from the posts you wish to typical, and divide by number of posts:
- Average ERR = Overall ERR/ Total posts
To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%
Pros: Reach can be a more accurate measurement than follower count considering that not all your fans will see all your content. And non-followers might have been exposed to your posts through shares, hashtags, and other means.
Cons: Reach can change for a range of reasons, making it a various variable to manage. A very low reach can lead to a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.
2. Engagement rate by posts (ER post): finest for particular posts
Technically, this formula determines engagements by followers on a particular post. Simply put, it’s similar to ERR, other than rather of reach it tells you the rate at which fans engage with your content.
Most social media influencers compute their typical engagement rate by doing this.
- ER post = Overall engagements on a post/ Overall fans * 100
To determine the average, build up all the ER posts you wish to typical, and divide by variety of posts:
- Typical ER by post = Overall ER by post/ Overall posts
Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%
Pros: While ERR is a much better method to determine interactions based on the number of individuals have actually seen your post, this formula changes reach with fans, which is usually a more steady metric.
To put it simply, if your reach varies typically, utilize this technique for a more precise procedure of post-by-post engagement.
Cons: As discussed, while this might be a more unwavering method to track engagements on posts, it does not always provide the full image because it doesn’t account for viral reach. And, as your fan count goes up, your rate of engagement could drop off a little.
Make certain to view this stat alongside follower growth analytics.
3. Engagement rate by impressions (ER impressions): best for paid material
Another base audience metric you could choose to determine engagements by is impressions. While reach procedures the number of people see your content, impressions track how typically that content appears on a screen.
- ER impressions = Total engagements on a post/ Overall impressions * 100
- Average ER impressions = Overall ER impressions/ Overall posts
Pros: This formula can be helpful if you’re running paid content and need to examine efficiency based on impressions.
Cons: An engagement rate formula that uses the number of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can also be inconsistent. It may be a good concept to use this method in conjunction with reach.
Learn more about the difference in between reach and impressions.
4. Daily engagement rate (Day-to-day ER): best for long-term analysis
While engagement rate by reach procedures engagement against maximum direct exposure, it’s still excellent to have a sense of how frequently your fans are engaging with your account on a daily basis.
- Daily ER = Overall engagements in a day/ Total fans * 100
- Typical Everyday ER = Overall engagements for X days/ (X days * followers) * 100
Pros: This formula is an excellent way to evaluate how typically your fans communicate with your account every day, instead of how they connect with a particular post. As an outcome, it takes engagements on brand-new and old posts into formula.
This formula can also be customized for specific usage cases. For example, if your brand only wants to measure everyday comments, you can change “overall engagements” accordingly.
Cons: There’s a reasonable amount of space for error with this technique. For example, the formula doesn’t represent the fact that the very same fan might engage 10 times in a day, versus 10 followers engaging as soon as.
Daily engagements can likewise vary for a variety of reasons, consisting of how many posts you share. Because of that it may be beneficial to outline everyday engagement versus number of posts.
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5. Engagement rate by views (ER views): best for video
If video is a main vertical for your brand, you’ll likely want to know the number of people select to engage with your videos after viewing them.
- ER view = Overall engagements on video post/ Overall video views * 100
- Average ER view = Total ER view/ Total posts
Pros: If among your video’s goals is to generate engagement, this can be a great way to track it.
Cons: View tallies frequently consist of repeat views from a single user (non-unique views). While that audience might see the video numerous times, they may not always engage several times.
6. Cost per engagement (finest for determining influencer engagement rates)
Another beneficial equation to add to your social media tool kit is cost per engagement (CPE). If you have actually chosen to sponsor material and engagement is an essential objective, you’ll want to know how much that investment is paying off.
- CPE = Overall amount invested/ Total engagements
Most social networks ad platforms will make this computation for you, along with other object-oriented computations, such as cost-per-click. Make sure to check which interactions count as engagements, so you can be sure you’re comparing apples to apples.
How to compute engagement rate immediately
If you’re tired of computing your engagement rate manually, or you’re just not a math person (hi!), you might wish to think about using a social networks management tool like Best SMM Panel. It allows you to evaluate your social media engagement throughout social media networks from a high level and get as detailed as you want with tailored reports.
Here’s an example of what looking at your engagement information in Best SMM Panel appears like:
Pursue totally free for one month Besides showing you your overall post engagement rate, you can likewise see what types of posts get the greatest engagement (so you can make more of those in the future), and even how many individuals visited your website.
In Best SMM Panel reports, it’s very easy to see how many engagements you got over a time period, what is being counted as an engagement for each network, and compare your engagement rates to previous period.
Pro idea: You can set up these reports to be produced automatically and advise yourself to check in as typically as you desire.
A great bonus is that with Best SMM Panel, you get to see when your audience is probably to engage with your posts– and schedule your material accordingly.
What is a good engagement rate? Most social networks marketer concur that a great engagement rate is between 1%to 5%. The more fans you have, the harder it is to achieve. Best SMM Panel’s own social media team reported an average Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k fans.
Now that you understand how to track your brand’s social media engagement, read up on how to enhance your engagement rate.
Use Best SMM Panel to track and improve engagement rates across all your social networks channels. Attempt it free today.